Seventy Eight° C Distillery made contact with us asked to design a Vodka label for a product they are wanting to bring to market. Of course there are strict guidelines that will be needed to follow. I did some research on the company, looked at labels that they currently use on this and other products and set out to start sketching. I also went to a local liquor store and looked at other vodka labels to gain inspiration. Below are my initial sketches for some ideas I had. I wanted to keep the label classy but still have some fun with it. I want the potential buyer to pick up the bottle and think, “Wow, that is an interesting flavor with a cool label. Maybe I should try this”. Based on feed back from peers and friends I will expanded on at least two of these ideas.